Topic 5: A Different Phone?

*What caused Nokia to develop mobile TV?

• Nokia had wanted to develop the mobile TV due to its wish to stay "on top of the game" and in front of their competitors, by designing uses of cellphones that people would find useful. With other services such as internet connection, photo-sharing, etc. becoming ubiquitous among most phones now, Nokia had hoped that its development of the mobile TV is new and attractive to consumers.

*Why do cell phone producers include so many features in their phones?

• Cell phone producers want to develop phones that will satisfy the needs of the consumers, in order to gain more sales. As a result, the producers choose to pack a lot of different apps and features in, to widen their market and attract more users.

*Are manufacturers more likely to offer differentiated products in new markets or old markets? Why do you think so?

• I think manufacturers would most likely want to try to differentiate their products in new markets. Now as more markets for cellphones are developing, competitors would like to try to differentiate their products from others. Recently, although most cellphone producers try to jam pack their products with features in order to attract consumers, they have realized that most consumers is aware of such features, and therefore look for products that can offer them a different experience in using a cellphone.

The features I find most useful in a cellphone are calling, text-messaging, internet connection, cameras, and games! Although personally, my phone is packed with apps that I "think" I would use in the future (and don't delete just IN CASE they might come into use), I never actually touch a great part of the applications. I would like for my cellphone to have all the features I mentioned above. A feature that I would like to have on a phone that has not been developed is a function of a fingerprint scanner. I think it would be really cool to have this function to protect my phone. I don't ask much of a cellphone, because I believe that it's purpose is really just to take and make calls and send text messages. However, I do depend on my phone quite often for quick internet searches. The most important thing about a phone for me is speed. My phone lags a lot, so I think speed and storage capacity is the most important.